Jilana | Maxi Dress with Stand Collar and Button Placket, Ruffled Hem
Jilana | Maxi Dress with Stand Collar and Button Placket, Ruffled Hem
Jilana | Maxi Dress with Stand Collar and Button Placket, Ruffled Hem
Jilana | Maxi Dress with Stand Collar and Button Placket, Ruffled Hem
Rating 4.7 / 5 | 7320+ Reviews

Jilana | Maxi Dress with Stand Collar and Button Placket, Ruffled Hem

Regular price Sale price£49.95 £166.50 Save 70%
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Some dresses are for special occasions. The Jilana is for days when you want to look like you've put in effort without actually doing so. A relaxed, voluminous maxi made from a wrinkle-free, lightweight fabric — V-neck with a stand collar and button placket that prevents it from looking too casual, a gathered empire waist that transitions into a voluminous, flowing skirt, and a layered ruffled hem that catches the air as you walk. This is the dress that works for a seaside lunch, at a farmer's market, or in a friend's garden. Anywhere the day is relaxed and the light is good.

"I knew the Jilana was the right choice the moment I saw the hem move. This layered ruffle at the bottom sets it apart from any other white maxi dress — it adds volume and rhythm without making the dress look costumed or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and means you can wear it without anything around your neck and still look completely put together. In white, it’s the most classic — almost vintage French. In light blue, it’s softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Fischner Berlin

Stand Collar with Button Placket — a structured, upright collar with a short button placket that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waist with full gathering that transitions into a voluminous skirt, flattering through the waist and giving the dress its effortless, flowing shape.

Layered Ruffled Hem — a double-layer ruffle at the ankle that adds movement, volume, and a playful finish that looks great in photos and is lovely in reality.

3/4-Length Sleeves — ending just below the elbow for a relaxed, uncomplicated look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, sewn into the side seams so they don't interrupt the silhouette.

Two Color Variants: White and Light Blue — White is the sharper, more classic choice — pairs well with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, the color that best complements a summer tan.

Lightness in a high-quality material look. French collar structure. The maxi that makes every day feel like a good one.

Enjoy peace of mind with your order — today we ship everything free of charge with Royal Mail, complete with tracking so you’ll always know when your parcel will arrive.

Your satisfaction is our priority. That’s why we offer a generous 30-day return and exchange policy. Take your time, try it at home, and if it’s not exactly what you hoped for, you can easily return or exchange it within 30 days

Rachel K.
Rachel K. Verified
and 37K+ others love and recommended NORELLE LONDON

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We recommend checking our detailed size chart, available on each product page. If you’re between sizes or unsure, it’s usually best to go one size up for comfort.

We make promises, but you can´t really know until you try it for yourself. That´s why we offer a 30-day money-back guarantee on all orders. If you´re not completely satisfied, you can return your item anytime for full refund!

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100% SATISFACTION GUARANTEE

We offer a 30-day money-back guarantee on all orders. If you’re not satisfied, simply return your item and we’ll give you a full refund!

FREE DELIVERY THROUGHOUT THE UNITED KINGDOM

We ship across the UK with Royal Mail Express for fast and reliable delivery. Enjoy free standard delivery on all orders.

SECURE PAYMENT

Pay with confidence using major credit & debit cards (Visa, Mastercard, etc.) and digital wallets. Your payment details are always safe and protected.

100% SATISFACTION GUARANTEE

We offer a 30-day money-back guarantee on all orders. If you’re not satisfied, simply return your item and we’ll give you a full refund!